The role of corporations

I think today´s video is a very interesting one because sometimes we do not analyze what is behind corporations and the group of people that compose them. The most of the time we just see organizations as a mere group of individuals working together in order to accomplish a specific objective or goal that is oriented to satisfy consumer needs. But in sequence of this, it is also fundamental to take into account the role that companies represent in a society as a part and constructive actor of it. Nowadays, corporations are forgetting to effectively practice this role and are only focusing on a primary interest: PROFITABILITY. They do not have a conscience of moral and human values and do not care either about individuals or about the damages they could cause to the society as a whole; what only matters is the economic power and the strategies that are going to be formulated to achieve the goals.

Fortunately, there exist some members of the society that already noticed this fact and have decided to respond for the consequences that their actions generate. I am referring to the social responsibility as a new tendency that is being adopted by some companies interested in generates confidence, preserves the environment and contributes with the life quality and the society´s well-being.